Sprint North Supply

Case Studies

Profile

Sprint North Supply (SNS) is a division of Sprint, a global communications company serving 23 million business and residential customers in more than 70 countries with 80,000 employees worldwide and $23 billion in annual revenues. SNS is a leading wholesale distributor of integrated solutions for voice, data and video conferencing needs, CATV and security/alarm systems. SNS sells to dealers, resellers, contractors and service providers in the United States and offers more than 38,000 products representing more than 1,300 manufacturers. SNS needed a training tool for its sales force to use that enhanced the selling process.

Challenge

  • Develop three different variations of a training CD-rom to educate internal technicians, internal sales, and external sales about an industry segment and a complete product line.
  • Make the CD completely interactive to enhance learning and retention of information.
  • Integrate interactivity, multimedia, and sound in an extremely visually appealing product.
  • Create a visually appealing and informative structure to be used by sales associates throughout their sales presentations.

Response

AllofE Studio initially engaged its graphic designers to develop a few templates to be analyzed by SNS users to determine the best look and feel for the product. The various designs took into account the information and displayed the needs of each section as well as the most user friendly menu and navigation structure.

The designers then developed a Flash introduction into the CD that provided an innovative and visually appealing look and feel for first time users of the CD.

Once the template structure was approved, the AllofE Studio programming team designed and developed the backend database that would store all of the product details, specifications, and images. The database was made to fit on a single CD with the rest of the application.

Effects

SNS employees were trained more effectively and in less time through the use of the interactive CD developed by AllofE Studio. The CD also led to a reduction in overhead costs due to a reduced need for onsite classroom learning. The CD served not only as a training tool for sales associates but was also an interactive sales tool to improve customer service and the client’s understanding of the products.